​Instoremedia has set up a digital signage solution containing pickup for Canon. A pickup device is connected to each camera whereas information about the camera is displayed on a screen when it is being picked up. A comparison is displayed if more than one camera is lifted.

This way customer can find out what they need about the product and easily compare the cameras they are interested in to simplify the purchase decision. At this point, Instoremedia has installed digital signage for Canon in more than 10 countries with more rollouts ahead.